Baw Baw News
By William PJ Kulich // 21:42, Saturday 20 September 2014
A 15-second advertisement to be aired on Channel Nine Melbourne will encourage city people to visit Baw Baw.
This article was first published in the 12 September 2014 edition of the Warragul & Baw Baw Citizen. Get your copy now for even more news and entertainment.
The Baw Baw Shire Council will run the ad until November as part of its Visit Baw Baw campaign, which has also seen the creation of a comprehensive tourism website and visitor app.
The ad will also be seen on Outlook.com and channels affiliated with the Nine Network.
Featured on the ad is footage of people enjoying tourist attractions from across Baw Baw, and local businesses have been encouraged to register with the council to be listed on the tourism website.
“The council saw the opportunity and necessity for growing and supporting tourism in the region when we adopted the Visit Baw Baw brand as part of the tourism branding strategy in March,” mayor Murray Cook said in a media release.
You can watch the long version of the ad below:
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